Pour Now

Pour Now is a U.S.-based digital platform designed to help consumers quickly locate and purchase wine, spirits, beer, and hard seltzers through an aggregated online search experience. The platform connects shoppers with over 30,000 and growing retail partners — including wine shops, liquor stores, and distilleries — across the United States, enabling users to compare prices, check real-time inventory, and choose between in-store pickup, curbside, and delivery options in a single streamlined interface. The core value proposition is speed and convenience: a three-step discovery process that takes users from search to checkout with minimal friction. Pour Now also features a curated editorial layer called 'collections,' hand-picked by an internal taste team rather than generated algorithmically. These weekly drops highlight specific bottles with contextual reasons for the recommendation and identify which shops currently carry them. Planned collections include themed gift guides, collector editions featuring hard-to-find bottles, seasonal selections, and occasion-based recommendations. As of its current beta phase, the platform is actively expanding its catalog, adding new bottles and retail partners on a daily basis. The service targets everyday consumers as well as enthusiasts and gift buyers seeking a faster, more informed path to purchase across the U.S. beverage alcohol retail market.