Plant Up

PlantUp is a Canadian better-for-you snack brand producing high-protein, plant-based puffs made primarily from Canadian fava beans. The company's flagship products are puffed snacks in which more than 80% of the ingredients consist of domestically sourced fava beans, delivering 26 grams of protein per bag. Positioned squarely in the growing functional snack segment, PlantUp targets health-conscious consumers seeking clean-label, allergen-friendly options that do not compromise on taste or nutritional density. The product line is gluten-free, Non-GMO, and free from artificial additives and fillers, aligning with clean eating and active lifestyle trends that are reshaping the CPG snack category. PlantUp differentiates itself through a farm-to-fork sourcing philosophy, working directly with Canadian farmers to secure high-quality fava bean ingredients. This commitment to domestic agriculture positions the brand as a supporter of local supply chains while also ensuring ingredient traceability and freshness. The puffs are manufactured entirely in Canada, reinforcing the brand's identity as a proudly Canadian product. The flavour portfolio spans globally inspired profiles, including Maple Masala and Memphis BBQ, demonstrating an effort to appeal to adventurous snack consumers who want both nutrition and bold taste experiences. Each serving is formulated to be rich in both protein and dietary fibre, making the products suitable for individuals focused on muscle health, energy management, and digestive wellness. The brand's allergen-conscious formulation — free from most major allergens — broadens its addressable market to include consumers with dietary restrictions who have historically had limited snack options. PlantUp competes in the rapidly expanding plant-protein snack space, targeting retail channels and health-focused consumers across Canada. Its clean ingredient deck, functional nutrition profile, and domestically rooted supply chain make it a compelling brand for retailers and distributors looking to expand their better-for-you snack assortment with a differentiated, high-protein plant-based offering.