Pinch of PR

Pinch of PR is a specialized public relations consultancy founded by Jenna Faller, bringing over 18 years of expertise in food, wine, spirits, and consumer packaged goods marketing. The agency offers comprehensive PR services including consumer media relations, product launches, gift guide placements, regional broadcast segments, sample mailings and programming, and consumer award submissions. Faller's experience spans both agency and in-house settings, with expertise in 360 media strategy, brand positioning, executive visibility, FAM events, and influencer partnerships. The consultancy specializes in earned media relations and has secured coverage in top consumer publications like USA Today, San Francisco Chronicle, InStyle, and Food & Wine, as well as national broadcast outlets including TODAY Show, CBS Sunday Morning, and The Drew Barrymore Show. Current clients include Platterful, SakéOne, Carinspring Craft Flour, and Forager Project. Previous clients include major CPG brands such as Tabasco, CLIF Bars, Cupcake Vineyards, Hess Family Estates, Michael David Winery, Hanson of Sonoma Vodka, The Duke Bourbon, Tillamook County Creamery Association, and The Raley's Companies. The agency also offers executive and spokesperson media training, talking points development, expert positioning, event booking and staffing for media FAM trips, product tastings, and earned media workshops. Additionally, Pinch of PR provides innovative AI-integrated PR training workshops to help consultants and agencies future-proof their skills with generative AI tools for brainstorming, pitching, and workflow optimization.