Perpetual CPG

Perpetual CPG is a full-service retail growth consultancy specializing in consumer packaged goods brands. The company provides comprehensive C-suite level expertise across sales, distribution, marketing, finance, and operations to drive retail growth for consumer brands. Their services include DTC to retail go-to-market and launch execution, comprehensive market research, P&L analysis, price pack architecture, holistic launch plans, and go-to-market strategy development. They offer brand strategy tools and infrastructure including pricing economics, P&Ls, SKU identification, demand planning, and category review timing. The company handles customer outreach and account management, managing all aspects from initial contact to regular follow-ups, sample requests, vendor setup, and initial orders. They specialize in company turnarounds, having successfully led multiple company revivals by reviving growth, streamlining operations, and boosting profitability. Perpetual CPG has particular expertise with Costco, offering decades of experience managing the retailer from both manufacturer and brand perspectives. They provide end-to-end representation, strategic product formulation, P&L analysis, sales preparation, sell-in, forecasting, launch, marketing, and back-end support for club channel success. The company has impacted brands across food and beverage, vitamins and supplements, and household and hardware categories, leveraging their extensive network and deep industry knowledge to streamline retail processes and negotiate terms with sought-after retailers in the U.S.