Pacha de Cacao

An Amsterdam-based beverage company producing a single-purpose product: a 100% natural, fresh cacao FRUIT juice, described on its own site as "full of nutrients and vitamins" and made from cacao fruit grown in Ecuador. The proposition is an upcycling one. In conventional cacao value chains only the beans matter - the sweet white, lychee-like pulp surrounding them goes to waste - while Ecuadorian farmers have long eaten that pulp as a fresh source of daytime energy. The company turns that pulp into a bottled juice, framing it as celebrating an ancient farmer tradition, eliminating a waste stream, and creating an additional income line for cacao farmers. Its stated mission is to "rediscover the power of cacao fruit to help people, business & nature thrive, going beyond chocolate," and the consumer benefit it claims is "a slow boost of positive energy." The flavour profile the company gives is pineapple, peach, lychee, pear, lime and honey in one juice - a balance of sweetness and acidity with a tangy twist, marketed as "the taste of the Amazon." Supply chain and production are split across two countries and stated explicitly: the cacao fruit is ethically sourced from farmers in Ecuador, the drink is partially made in Ecuador, and it is bottled in the Netherlands. Pacha is produced, distributed and marketed by Pacha de Cacao in Amsterdam. The company was founded by Marika van Santvoort, a cacao expert who spent her entire career working on sustainability in the cacao and chocolate sector, which is the origin of the brand's access to Ecuadorian cacao farms. Sales are handled direct-to-consumer in glass bottles with delivery available anywhere in Europe, and the order flow asks the buyer who they are ordering for, indicating both consumer and business/gifting order paths. Product format is bottled juice; the category is cacao-fruit juice, a niche adjacent to chocolate rather than to it.