Pabst Labs

Pabst Labs is the cannabis beverage division operating under the Pabst Blue Ribbon brand umbrella, producing THC-infused seltzer beverages marketed under the PBR High Seltzer product line. The company leverages the iconic Blue Ribbon brand identity to enter the rapidly growing cannabis-infused beverage market, targeting adult consumers aged 21 and over in states where cannabis is legally permitted. Pabst Labs develops cannabis seltzers in multiple formulations designed for specific consumption occasions, distinguishing itself through cannabinoid blending and dosing precision. Its current product lineup includes Daytime Guava and Midnight Berries varieties, each crafted with a proprietary cannabinoid profile tailored to deliver distinct experiential outcomes. The Daytime Guava variety combines 10mg of THC with 5mg of THCv, a formulation designed to deliver an uplifting, social, and functional daytime experience. The Midnight Berries formulation takes a different approach, blending 10mg THC, 2mg CBD, and 3mg CBN to create a relaxation-focused product intended for evening use and sleep support. This multi-cannabinoid approach demonstrates the company's emphasis on precision dosing and functional beverage development beyond simple THC delivery. Products are available in single-can and four-pack formats, suggesting a retail-oriented distribution strategy. The company conducts consumer engagement events in the Los Angeles area, indicating a current focus on the California market, consistent with its state cannabis license (CDPH-10003262). Pabst Brewing Company has publicly noted that it does not directly manufacture, cultivate, distribute, or sell cannabis products, meaning Pabst Labs operates through licensed cannabis partners to bring these beverages to market. The brand positions itself at the intersection of mainstream beverage culture and cannabis normalization, using familiar brand equity to reduce consumer hesitation and broaden the appeal of cannabis-infused drinks. The product line has received coverage from multiple media outlets, underscoring its visibility in the emerging cannabis beverage space.