Overjoy

Overjoy is a wholesale growth platform and managed service provider purpose-built for consumer brands and manufacturers selling into retail. Operating at the intersection of artificial intelligence and B2B sales, the company offers an AI-native wholesale CRM combined with a full-service managed option in which Overjoy's own team of specialists handles outreach, pipeline management, conversion, and reorder activity on behalf of its brand clients. The platform is trusted by more than 1,000 brands and manufacturers across multiple product verticals, making it a significant player in the CPG and retail wholesale technology space. At the core of Overjoy's offering is an AI agent named Joy, which autonomously finds and emails retail buyers, keeps the sales pipeline moving, and surfaces opportunities without requiring brands to add headcount. The platform consolidates tools that brands would otherwise source from multiple vendors — replacing standalone CRMs such as HubSpot and Salesforce, lead-data providers such as Apollo and ZoomInfo, email outreach tools such as Instantly and Smartlead, PDF linesheets and fileshares, standalone invoicing software, store locators, and trade-show tools — into a single integrated wholesale operating system. Overjoy serves brands through two primary delivery models. The first is a self-serve AI-native wholesale CRM in which the brand's own team runs the channel with AI agent assistance. The second is a full-service managed model in which Overjoy's team of ex-founders and operators, who have collective experience running wholesale across more than 100 brands, takes on outreach, follow-up, sample tracking, purchase-order conversion, reorder campaigns, and invoice collection end to end. Managed brands reportedly generate three times as many sales opportunities on average compared with self-serve brands. Key service components include a Lead Generation module for finding and verifying retail buyers, AI Agents that work the pipeline autonomously, a Wholesale CRM built specifically for brand-to-retail selling motions, and Growth Tools covering store locators, digital linesheets, and invoicing. The managed service layer adds an Outreach Service with personally crafted buyer messaging, a Conversion Service that tracks prospect status and triggers timely follow-ups, a Reorder and Expansion Service for existing customer retention, and forthcoming Invoice and Orders services. Clients receive a dedicated account manager and strategist, guaranteed monthly opportunities, bi-weekly check-ins, and a 30-day money-back guarantee. The company positions itself as a replacement for both technology stack complexity and the cost and ramp time associated with hiring in-house wholesale sales staff.