OutsidePR

OutsidePR is a boutique public relations agency located north of San Francisco in the Marin Headlands, specializing in building brand recognition for running, outdoor, cycling, and travel destination clients. The agency serves as a passionate team of communicators, athletes, writers, activists and outdoor enthusiasts who deliver large-scale media attention comparable to any consumer goods industry. Their client portfolio ranges from major brands like Strava and Red Bull to core endurance and outdoor brands including BMC Bikes, GORE-TEX, and Oiselle. OutsidePR distinguishes itself by being uniquely positioned to work with both endemic outdoor media and mainstream consumer media, having secured placements in prestigious outlets such as the New York Times, USA Today, Wall Street Journal, Sports Illustrated, Today Show, CNN, and CBS News, alongside specialized publications like Wine Spectator and Gear Junkie. The agency operates on principles of relationships, creativity and authenticity, living and breathing their brands while engaging with consumers and media. Their comprehensive service offerings include publicity campaigns covering both endemic and mainstream media, events and activations including pop-up showrooms and multi-day media experiences, crisis communication management, strategic media planning, influencer and ambassador programs, and specialized services in Justice, Equality, Diversity, Inclusion & Accessibility (JEDIA). Additionally, they provide creative services encompassing branding, visual storytelling, graphic design, photography, and web development, along with affiliate marketing strategies and international operations support for the Australian and New Zealand markets.