Otherfoods UK

Other Foods is a UK-based snack brand specializing in crunchy mushroom-based snacks made from real, whole mushrooms including Shiitake, Oyster, and Trumpet varieties. Founded in 2019, the company entered the market with the goal of disrupting the conventional snack category by introducing mushroom-based on-the-go snacks to UK consumers for the first time. Inspired by culinary traditions from across Asia — where mushrooms such as Shiitake have been used in traditional Eastern medicine for centuries — Other Foods translates these ingredients into modern, accessible snack formats designed for everyday consumption. The brand's core product range features baked mushroom snacks in multiple flavors, including Shiitake Mushroom Original, Shiitake Mushroom Truffle, Oyster Mushroom, and Trumpet Mushroom varieties. Products are positioned as a healthier alternative to conventional crisps and chips, emphasizing their natural nutrient profile. Shiitake mushrooms in particular are highlighted for being high in copper, selenium, manganese, and zinc, and as a good source of vitamins D, B5, and B6. The snacks are described as containing no artificial ingredients, with minimal processing — baked rather than fried — to preserve natural goodness while delivering a satisfying crunch. Other Foods has achieved significant retail distribution since its launch, with products available in over 1,000 stores across the UK and more than 2,000 stores spanning the EU and Middle East. This broad geographic footprint positions the brand as a recognized player in the better-for-you snacking segment across multiple international markets. The company targets health-conscious consumers seeking nutrient-dense snack options that do not compromise on taste or texture, and has built a strong consumer following reflected in high-volume positive reviews. The brand also maintains partnerships with charitable and environmental organizations, including War Child UK, donating 10p per pack sold through its direct-to-consumer website, and Cool Earth, supporting rainforest preservation efforts in the Amazon through its commercial activity. Other Foods sells directly to consumers via its own e-commerce platform in addition to its retail and wholesale distribution channels.