Oom

Oom is a wellness-focused beverage company that produces lightly sparkling, natural non-alcoholic functional drinks designed for modern living. The company specializes in creating beverages infused with functional mushrooms, adaptogens, nootropics, and essential vitamins to support mental and physical wellbeing. Their product line consists of three distinct functional beverages: OOM Balance (featuring Chaga mushroom for resilience and vitality), OOM Focus (with Lion's Mane mushroom for cognitive function and mental clarity), and OOM Calm (containing Reishi mushroom for relaxation and stress support). Each drink is crafted with natural flavorings and contains no added sugar, artificial sweeteners, or artificial ingredients, while being vegan and gluten-free. The company targets health-conscious consumers seeking functional alternatives to traditional beverages, positioning their products as daily wellness rituals. Oom has established retail partnerships with premium outlets including Fortnum & Mason, Delli Market, and various specialty venues across London. Their products are available in 12-pack formats priced at £29.95, with subscription options offering 20% discounts. The brand emphasizes sustainability with 100% recyclable packaging and maintains an active social media presence showcasing their products at wellness events and collaborations with health-focused establishments. Founded by Will Womersley and team, Oom represents the growing functional beverage segment within the consumer packaged goods industry, combining traditional wellness ingredients with modern convenience and taste preferences.