Oh So Goods, Inc.

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About

Oh So Easy! is a specialty food company that creates globally inspired baking mixes featuring bold international flavors in classic American treats. The company partners with third-culture chefs to develop unique baking mixes including Ube Blondie Mix, Miso Caramel Brownie Mix, and Spiced Yellow Cake Mix with Cardamom Syrup. Founded by CEO Ava Lichauco and co-founder Bianca Fernandez, Oh So Easy! focuses on making complex global flavors accessible to home bakers through foolproof preparation methods. The company sources and pre-portions specialty ingredients, eliminating ingredient scavenger hunts for consumers. Their products have been featured in major media outlets including Food & Wine, CNN, and Bloomberg. The brand emphasizes chef-prepared recipes that are home-baker approved, bringing restaurant-quality flavors to home kitchens. Oh So Easy! serves the consumer packaged goods industry with innovative baking solutions that combine convenience with authentic international taste profiles. The company operates as a direct-to-consumer brand with products available through their e-commerce platform, offering bundles and variety packs to customers seeking unique baking experiences.

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Development and manufacturing of specialty baking mixes featuring global flavors, chef partnerships for product development, direct-to-consumer e-commerce operations, sourcing and pre-portioning of specialty international ingredients, consumer packaged goods innovation in the baking category

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