Oddball

Oddball is an innovative food company specializing in plant-based jiggly snacks that reimagine traditional jello products. The company creates chef-crafted, Asian-inspired snacks using 100% real fruit purees and juices with no artificial flavors, colors, or added sweeteners. Their product line includes multiple flavors such as Mango, Grapefruit, Double Berry, and Grape, all under 50 calories per serving. Oddball targets health-conscious consumers seeking guilt-free snacking options that satisfy sweet cravings without compromising nutritional values. The company emphasizes clean ingredients and accessibility, positioning their products as a better-for-you alternative to traditional gelatin-based snacks. Their direct-to-consumer e-commerce platform offers variety packs and individual flavors, with free shipping on orders over $40 and expansion into Canadian markets. Oddball has gained recognition from industry leaders and consumers for creating a unique texture and taste experience that appeals to both adults seeking healthy alternatives and parents looking for clean snacks for children. The brand focuses on breaking traditional food system molds while maintaining affordability and broad retail accessibility across various market segments.