Oatsu

Oatsu is a UK-based food brand specialising in ready-to-eat overnight oats, delivering convenient and nutritious chilled breakfast products directly to consumers and through major retail channels. Founded by Lauren, a former City banker who identified a gap in the market for healthy, grab-and-go breakfasts, the company was built from the ground up — beginning with hand-prepared pots made in a home kitchen during lockdown and scaling through investment, retail partnerships, and third-party manufacturing. The brand is female-led and a proud member of Buy Women Built, a collective championing female founders in the food and business sectors. Oatsu's core product range consists of pre-prepared overnight oat pots available in three flavours: Banana Biscuit, Summer Berry, and Mango Passionfruit. Each pot is plant-based, made with 100% natural ingredients, and free from preservatives. The range includes gluten-free options, with products formulated to deliver approximately 5 grams of protein and between 180 and 270 calories per serving. A key product development achievement is an industry-leading extended refrigerated shelf life measured in weeks rather than days, accomplished without the use of artificial preservatives — a significant differentiator in the chilled food category. The products are sold in mixed and customisable bundles directly to consumers via the brand's own website, with subscription options offering a 20% discount. Oatsu has secured notable retail listings, including a national chilled food rollout across 645 Holland & Barrett stores, as well as listings on Ocado and Ocado Zoom for rapid delivery across the UK, particularly in London. The company has achieved early-stage investment through a Seedrs (Republic) crowdfunding campaign, surpassing its fundraising target by 250% and gaining backing from 279 investors. In 2025, Oatsu is set to air a television advertisement on Channel 4, significantly expanding its consumer reach across the UK. The brand targets busy professionals, parents, and health-conscious consumers seeking nutritious, low-effort breakfast solutions. Its direct-to-consumer and retail dual-channel approach positions it competitively within the growing convenience health food segment.