Norwegian Seafood Council

The Norwegian Seafood Council (Norges sjømatråd) is a Norwegian government-owned marketing organization headquartered in Tromsø, Norway, dedicated to increasing the value and global demand for Norwegian seafood. Operating under the domain seafood.no, the organization works in close partnership with the Norwegian seafood industry to promote Norwegian seafood products in international markets. Its core mission is captured in the tagline 'Together we win the world for Norwegian seafood,' reflecting a collaborative industry-wide approach to export promotion and market development.

The council manages and promotes several well-known consumer-facing brands and quality labels, including 'Seafood from Norway,' 'Godfisk,' and 'Kvalitetsmerket Skrei' — the latter being a protected quality label for Norwegian Arctic cod (Skrei). These brands serve as umbrella platforms for communicating the quality, origin, and sustainability of Norwegian seafood to consumers and trade buyers worldwide.

Key species and product categories actively promoted include salmon, trout (ørret), dried cod (tørrfisk), fresh cod (torsk), herring (sild), mackerel (makrell), shrimp (reker), and other shellfish (andre skalldyr). This broad species portfolio positions the organization as a comprehensive resource for international buyers seeking Norwegian seafood across multiple categories.

The Norwegian Seafood Council provides extensive market intelligence services to exporters and industry stakeholders, including detailed export statistics, weekly open trade data, key export figures, and market insight reports. These resources are designed to support Norwegian seafood exporters in making informed business decisions and identifying market opportunities.

The organization plays an active role in securing and improving market access for Norwegian seafood globally. Recent activities include the signing of a protocol for wild-caught seafood with China and a free trade agreement with Vietnam, demonstrating its engagement in diplomatic and regulatory efforts to open new channels for Norwegian seafood exports. It also supports exporters with dedicated marketing resources and guidance.

The council actively organizes and participates in a wide range of international trade events, seminars, and summits, including events in Stockholm, Oslo, Bergen, Ålesund, Lisbon, and London. These events cover segments ranging from pelagic fishing to shrimp industry dialogues and bilateral seafood summits, underscoring its broad international footprint and industry convening role. It also offers webinars from various markets and regular industry newsletters to keep stakeholders informed.

With offices in Tromsø and international locations, the Norwegian Seafood Council serves as the primary interface between the Norwegian seafood industry and global markets, providing marketing infrastructure, trade intelligence, market access facilitation, and promotional support to Norwegian seafood exporters.