NNB Nutrition

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About

NNB Nutrition is a global ingredient innovation company specializing in the development, manufacturing, and commercialization of novel and proprietary nutritional ingredients for the dietary supplement, food, and beverage industries. Operating under the tagline 'Ingredient Revolution,' the company positions itself as a strategic partner for supplement brands, food and beverage enterprises, and product innovators seeking differentiated, science-backed raw materials to support human health, performance, and longevity. The company maintains a robust portfolio of over 100 unique ingredients protected by more than 80 patents, developed and refined by a team of over 100 scientists representing more than 10 countries. Its research and development capabilities span microbial fermentation, enzymatic conversion, plant extraction, and organic synthesis, enabling a wide range of ingredient types tailored to diverse formulation needs. NNB Nutrition serves as both a branded ingredient supplier and a custom ingredient development partner. Brands can license the company's existing portfolio of clinically supported, patented ingredients, or engage NNB's scientific team to develop proprietary ingredients from concept through commercialization. This dual-path approach gives manufacturers and brand owners a significant competitive advantage in a crowded marketplace. The company's infrastructure is globally distributed, with manufacturing operations in Anhui, China, warehousing facilities in California and Texas, and subsidiaries in California (Ingredientology Inside, LLC), Hong Kong (Ingredientology (HK) Limited), and Shanghai (EXP Labs, LLC). This international footprint enables efficient ingredient sourcing, quality control, and distribution to customers worldwide. NNB Nutrition's leadership team brings deep expertise across nutritional biochemistry, operations, brand strategy, and the supplement supply chain. Co-founder and Chief Science Officer Shawn Wells, widely recognized in the industry as 'The World's Greatest Formulator,' holds patents on 20 novel ingredients and has formulated over 700 products globally. His scientific credentials include a Master's in Nutritional Biochemistry from UNC Chapel Hill. The company's North American operations are led by Jacob Mulder, who brings 16 years of experience in health and wellness with a focus on global sourcing, operational excellence, and strategic marketing. Chief Brand Officer Dustin Elliott contributes over 14 years of supplement industry experience spanning formulation, brand management, and licensing. The company provides formulation support through white papers, free samples, and pricing consultations, making it accessible to both established manufacturers and emerging brands. Its clinical support resources and deep scientific bench make it a credible partner for brands seeking ingredients with substantiated efficacy. NNB Nutrition targets the intersection of performance nutrition, longevity science, and human optimization, making it particularly relevant to brands operating in sports nutrition, functional food and beverage, nootropics, and healthy aging categories.

Services & Capabilities

Novel Ingredient Development, Custom Ingredient Formulation, Microbial Fermentation, Enzymatic Conversion, Plant Extraction, Organic Synthesis, Patented Ingredient Licensing, Clinical Support, Private Label Ingredients, Global Ingredient Sourcing

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