New Primal

New Primal is a mission-driven food company that launched in 2012, specializing in clean-label protein snacks, meat sticks, and cooking essentials made with responsibly sourced ingredients. The company focuses on creating all-natural meat snacks including grass-fed beef jerky, rotisserie seasoned chicken sticks, and their popular Snack Mates mini meat sticks. Their products are designed to provide convenient, protein-packed nutrition for busy lifestyles while maintaining high quality standards. New Primal's offerings are certified gluten-free, Whole30 approved, keto certified, and paleo friendly, catering to health-conscious consumers seeking clean eating options. The company serves the consumer packaged goods industry with products that are free of top allergens, contain zero sugar or naturally sweetened options, and feature grass-fed beef and all-natural chicken raised without added hormones or antibiotics. Their distribution network includes major retailers such as Whole Foods, Publix, Wegmans, Sprouts, Natural Grocers, The Fresh Market, and Thrive Market. New Primal emphasizes their commitment to bringing families together around the table with irresistible healthy flavors, operating under the philosophy 'You are what you eat, choose wisely.' The company has built a strong brand presence in the premium meat snack category, focusing on convenience, nutrition, and taste to meet the growing demand for portable protein options in the health and wellness market.