NEOH

NEOH is an Austrian-based confectionery brand specializing in innovative, better-for-you chocolate snacks formulated with zero added sugar. The company has developed a proprietary sugar alternative technology called ZERO+, which enables its products to deliver full chocolate indulgence without the use of conventional added sugars. This positions NEOH at the intersection of the premium snacking and functional food segments, targeting health-conscious consumers who do not want to compromise on taste or texture.

NEOH's product portfolio centers on chocolate-based snack bars and bite-sized treats that replicate the sensory experience of traditional confectionery. Core product lines include the Milky Choc, a milk chocolate bar weighing 12.5 grams that features a velvety filling and a delicate milk chocolate coating, reformulated to contain high milk content while keeping sugar to a minimum. Another flagship product is the Crisp N Cream, a 22-gram snack bar combining crunchy layers with a hazelnut cream filling and chocolate coating, positioned as a bestseller within the brand's lineup. Both products are marketed under the zero added sugar claim, differentiating them from mainstream chocolate confections.

The brand's core technological differentiator is the proprietary ZERO+ sweetening system, developed in-house to replace conventional sugar while preserving the taste profile, texture, and mouthfeel that consumers associate with premium chocolate. This innovation is central to NEOH's brand identity and product development strategy, enabling the company to compete in the growing reduced-sugar and no-added-sugar confectionery category.

NEOH targets the European consumer market with a strong direct-to-consumer online sales channel, offering products available for individual and multi-unit purchase through its website. The brand's messaging emphasizes indulgence without guilt, appealing to consumers following low-sugar, low-carb, or general wellness-oriented diets. The product range is suited for placement in health food retail, specialty grocery, and online marketplaces, as well as conventional confectionery retail channels.

As a branded CPG manufacturer, NEOH occupies a niche within the better-for-you snacking segment, competing with other reduced-sugar chocolate brands through its unique proprietary ingredient technology and a focused, innovation-driven product development approach.