Negosh

Negosh is a data-driven brand licensing marketplace platform launched in 2023, built to modernize and streamline the intellectual property (IP) licensing process for rights holders, manufacturers, and licensees across the consumer products industry. The platform connects licensors — including global IP owners, entertainment brands, and rising rights holders — with qualified manufacturers and licensees through proprietary AI-powered matching algorithms and a standardized deal workflow.

Founded by a team of technologists and pop culture enthusiasts who recognized the inefficiencies in traditional licensing — historically dominated by cold calls and manual deal tracking — Negosh was designed to replace guesswork with data-driven insights. The platform pioneered two-way matching that pairs licensors with high-potential licensees based on shared criteria across product categories, territories, and distribution channels.

Negosh serves organizations of all sizes, from major global IP owners to emerging rights holders, and has earned recognition from industry leaders including Jazwares, Firefly Brand Management, and Global Icons. Its client base spans a wide range of licensed properties, including entertainment franchises, character brands, and pop culture IP such as Squishmallows, Attack on Titan, Bob Ross, and Invincible.

The platform offers a free-to-use marketplace model for account creation, IP listing, browsing, deal proposing, and negotiation. Negosh earns revenue only upon royalty generation — charging 12% of royalties during the initial term of a licensing agreement and 8% during any renewal or extension. This performance-based model aligns the platform's incentives directly with client success.

Core capabilities include deal room negotiation tools, verifiable brand security features, IP integrity enforcement, royalty reporting and invoicing automation, and AI-driven partner matching. The platform enforces a 12-month exclusivity window on connections made through the site, ensuring deal integrity and protecting its network's commercial relationships.

Negosh's leadership team comprises experienced founders, product leaders, and licensing industry veterans with backgrounds in scalable marketplace infrastructure, AI product development, strategic partnerships, and brand licensing operations. The company is headquartered and operates with a global reach, serving licensors and licensees across international markets and multiple product categories.