Natty Ice Cream

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About

Natty Ice Cream is a high-performance frozen dessert brand that has revolutionized the ice cream industry by creating products that combine indulgence with nutrition. Founded with the mission to redefine what indulgence can be, Natty produces premium ice cream with 35 grams of protein and only 430 calories per pint, using clean, natural ingredients. The company offers two flagship flavors: Madagascar Vanilla Bean and Dutch Chocolate, both featuring 14 grams of fiber, only 9 grams of added sugar, and 100% clean ingredients that are gluten-free and nut-free. Natty serves health-conscious consumers, fitness enthusiasts, and anyone seeking guilt-free indulgence without compromising on taste. The brand has achieved remarkable growth since launching in July 2024, securing distribution in premium retailers including all Erewhon locations across California, Mother's Market stores, 7-Eleven, and various specialty health food stores throughout California and Arizona. With their headquarters in Scottsdale, Arizona, Natty has expanded to over 25 retail locations and offers pickup, delivery, and direct-to-consumer sales in Phoenix. The company has built a strong community called 'the Natty Gang' through exclusive events, early product access, and social media engagement. Their innovative approach to frozen desserts positions them as a category-defining brand in the intersection of health foods and indulgent treats, targeting the growing market of consumers who demand both nutrition and exceptional taste in their food choices.

Services & Capabilities

Natty Ice Cream specializes in developing and manufacturing high-protein, low-calorie frozen desserts for the consumer packaged goods industry. Their core capabilities include innovative product formulation that combines nutritional benefits with premium taste, creating ice cream products with 35 grams of protein and 14 grams of fiber per pint while maintaining only 430 calories and 9 grams of added sugar. The company excels in clean ingredient sourcing and formulation, producing gluten-free and nut-free products using 100% natural ingredients. Natty has demonstrated strong retail distribution capabilities, successfully launching in premium health-focused retailers including Erewhon, Mother's Market, and specialty health food stores across California and Arizona. They offer comprehensive go-to-market strategies including direct-to-consumer sales, pickup and delivery services, and retail partnerships. The brand has proven expertise in community building and customer engagement through their 'Natty Gang' program, social media marketing, and exclusive events. Their manufacturing and supply chain capabilities support rapid scaling, having expanded from launch to 25+ retail locations within months. Natty's product development process includes extensive recipe testing and optimization, with over 100 failed recipes leading to their perfected formulations.

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