Nappy Boy Dranks
Atlanta, GACategories
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Our edge is converting fan engagement into foot traffic for partner stores. Through promotions, live streaming, ads, pop-ins, and meet & greets, we deliver value beyond the shelf.
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About
Nappy Boy Dranks, founded by Grammy-winning artist T-Pain, is a next-generation functional beverage brand. Its flagship product, Good Game Energy Shots, is crafted for gamers, creators, front-line workers, parents, students, and anyone who needs a clean boost to power through their day. With zero sugar, zero calories, and no crash, Good Game combines nootropics and vitamins to deliver sustained energy and sharper focus. The brand represents a new era of functional beverages, offering premium quality at an accessible price.


Services & Capabilities
Nappy Boy Dranks combines culturally driven brand power with scaled retail execution. The company develops 2 oz nootropic energy shots and other functional products designed to support focus, mood, energy, and everyday performance. Led by GRAMMY-winning artist and entrepreneur T-Pain, the brand creates consumer attention through music, content, livestreams, appearances, and direct audience engagement that can support retail awareness and trial.
On the execution side, national sales are led by Acosta Group, with distribution and logistics support from Core-Mark, McLane, The H.T. Hackney Company, Zuma & Sons, and Shipfusion. This infrastructure supports reliable placement, fulfillment, and expansion across major retail channels. Combined with targeted promotions, field support, and geo-targeted digital campaigns, Nappy Boy Dranks is built to help retail partners drive awareness, trial, and repeat purchase.
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Press Releases
Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products ContestGood Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest
Retailers select Nappy Boy Dranks’ Good Game Strawberry Surge as the category winnerATLANTA, GA —...
Good Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum AcceleratesGood Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum Accelerates
Following successful launches at Murphy USA and MAPCO, the functional energy shot brand continues...
Good Game by T-Pain Expands Southeast and Midwest Presence with MAPCO RolloutGood Game by T-Pain Expands Southeast and Midwest Presence with MAPCO Rollout
Functional nootropic energy shots now available at the front counter in 255 MAPCO stores across t...
Press Releases
Company News
This section is pulled from articles or press releases that mention your company on BevNET.com and it's not editable by users.
Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products ContestGood Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest
Retailers select Nappy Boy Dranks’ Good Game Strawberry Surge as the category winnerATLANTA, GA —...
Good Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum AcceleratesGood Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum Accelerates
Following successful launches at Murphy USA and MAPCO, the functional energy shot brand continues...
Good Game by T-Pain Expands Southeast and Midwest Presence with MAPCO RolloutGood Game by T-Pain Expands Southeast and Midwest Presence with MAPCO Rollout
Functional nootropic energy shots now available at the front counter in 255 MAPCO stores across t...
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Investment & Funding
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