N/UM

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About

N/UM is a premium gourmet salt brand specializing in authentic African artisan salts. Founded by Awa Kone, the company is inspired by ancient healing traditions of the Khoisan people and redefines what it means to be 'made in Africa.' Their chef-curated collection includes smoked salts, wine-infused salts, sea salt flakes, and specialty blends featuring indigenous African botanicals like rooibos, buchu, and hibiscus. All salts are 100% natural, sustainably sourced, hand-harvested, and completely free from additives or anticaking agents. The company serves gourmet food enthusiasts, professional chefs, and consumers seeking premium finishing salts for culinary applications. Their products are available at high-end retailers including Erewhon and have been recognized as Oprah Daily Editor's Choice 2025. N/UM focuses on elevating everyday cooking through authentic African flavors while supporting local communities and sustainable harvesting practices. The brand offers various product lines including The Chef's Collection, Wine Infused Trio, Ember Trio, and individual specialty salts, along with premium grinders and gift sets for the luxury food market.

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Specializes in premium artisan salt production featuring African-inspired gourmet blends. Core capabilities include sourcing and hand-harvesting organic salts from African regions, developing chef-curated flavor profiles incorporating indigenous botanicals (rooibos, buchu, hibiscus), creating wine-infused salt varieties, smoking salts with African beechwood, and sustainable packaging. Serves the gourmet food industry with finishing salts for professional kitchens, high-end retail distribution, and luxury gift market segments.

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