Myce

Myce is a functional beverage brand that produces Kanna-powered sparkling drinks designed to support mood, focus, and social connection. The company draws inspiration from South African traditions surrounding Kanna (Sceletium tortuosum), a plant historically used in rituals of presence and communal bonding. Myce crafts ready-to-drink canned beverages that blend bold, distinctive flavors with functional botanical ingredients, positioning itself as a modern alternative to conventional social drinks.

The flagship product features a Chili, Lime, and Mango flavor profile, combining warm capsaicin-driven heat with bright citrus and tropical fruit notes. Each 12 oz can delivers 500 mg of Kanna extract containing approximately 100 mg of mesembrine-type alkaloids, verified at greater than 20% alkaloid content by HPLC testing. This alkaloid concentration is positioned as higher than most comparable products on the market, underscoring the brand's commitment to efficacy and potency.

The formulation is built around serotonin pathway support, with the Kanna extract intended to promote an uplifted mood, relaxed confidence, calm focus, and mind-body clarity — all without stimulants. The product is classified and sold as a dietary supplement beverage, holding FDA compliance as a dietary supplement. Myce also guarantees its products are free from heavy metals, emphasizing purity and ingredient integrity.

Key ingredients include organic lime juice, natural flavors, Kanna extract, monkfruit juice concentrate, Himalayan pink salt, black carrot extract, beta-carotene, stevia, and xanthan gum. The formulation is notable for its use of natural sweeteners and colorants, avoiding artificial additives while maintaining a clean-label aesthetic.

Myce targets adult consumers seeking functional, mood-enhancing beverages that fit into everyday social occasions. The brand's positioning bridges the gap between wellness beverages and social drinking culture, appealing to health-conscious consumers who want an alternative to alcohol or high-stimulant energy drinks. The product is available in multipacks at a retail price of approximately $6.25 per unit, distributed direct-to-consumer through its e-commerce platform.