MoreBetter

MoreBetter is a research and analytics platform that provides real-world evidence and clinical-grade consumer insights for health, wellness, and dietary supplement companies. They specialize in consumer insight studies, randomized controlled clinical studies, and help brands validate product performance through proprietary study management software. They serve dietary supplement and functional health leaders including notable clients like OBX, Level, Vivazen, Mary Ruth's, and BREZ. Their platform delivers longitudinal insights beyond traditional surveys, offering flexible, compliant, and affordable data solutions that help companies use real-world data in marketing to sell more products. They provide study protocol development, participant recruitment, statistical analysis, and help translate data into compliant marketing assets or medical journal publications. The company focuses on answering how products make consumers feel and their impact on individuals or cohorts, with studies typically completed in 60-120 days. Their proprietary software enables brands to collect statistically significant product performance data, conduct blinded placebo-controlled studies, and utilize real-world data compliantly in marketing efforts. MoreBetter has published multiple studies in leading medical journals and works with academic research partners to advance scientific understanding in the health and wellness industry.

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