Moins Coffee

Moins Coffee is a Vietnam-based OEM/ODM coffee manufacturer serving B2B buyers across retail, foodservice, and industrial channels. The company specializes in multiple coffee formats including freeze-dried instant powder, coffee concentrate, ready-to-drink (RTD) beverages, and roasted coffee, offering comprehensive private-label and white-label solutions for brands seeking turnkey production. Its freeze-dried powder is produced in 1.5–3.5 g single-serve PP cups as well as 0.5–20 kg industrial aluminium bags, dissolves in cold water in approximately 5 seconds, and carries an 18-month ambient shelf life — eliminating cold-chain requirements throughout distribution. Coffee concentrate is manufactured in 15–33 ml stick packs, 500 g pouches, and 2–20 kg bag-in-box configurations at 7–10% Brix, with a 12-month shelf life. RTD products are produced in 330 ml and 1 L PET bottles and 210 ml stand-up pouches, processed via UHT sterilisation (above 105°C for 15 seconds) or pasteurisation (above 90°C for 20 minutes), yielding a 9–12 month ambient shelf life. Roasted coffee is available in 100 g, 250 g, 500 g, 1 kg, and 1.5 kg bean bags, 10 g drip bags, and 5 g coffee bags. The company operates an in-house R&D team capable of reverse-engineering customer reference samples or developing entirely new formulas through iterative blind tasting rounds evaluating aroma, acidity, body, and aftertaste. Three distinct OEM routes are offered: a label and artwork change on an existing SKU (1–3 weeks), a new blend or roast profile on existing packaging (4–6 weeks), and a fully custom SKU with new formula, packaging, and compliance documentation (8–12 weeks). Every production route includes artwork review, physical proof sign-off, and first-article inspection prior to mass production. Minimum order quantities start at 50,000 pieces per SKU for label or blend changes and 100,000 pieces for fully new SKUs, with reorder minimums of 30,000 pieces and volume tiers scaling to 1,000,000+ pieces per SKU annually for strategic accounts. A sample and pilot program allows prospective buyers to validate product and sell-through data before committing to full production volumes. The company also supports seasonal and holiday programs, offering gift-format packaging such as three-jar magnetic-closure boxes featuring Ethiopian, Colombian, and house blend varieties. Packaging can be supplied by Moins Coffee, with one-off tooling costs of USD 3,000–8,000, or provided by the customer for filling and assembly. The company's products are positioned to deliver specialty-tier retail pricing and margins while maintaining the convenience and ambient logistics of the mainstream instant coffee category.