Mock & Co

Mock & Co. is a Wisconsin-based beverage company specializing in small-batch, non-alcoholic craft mocktails inspired by classic Midwestern drink traditions. The company produces ready-to-drink non-alcoholic Old Fashioneds that replicate the complexity, boldness, and balanced flavor profile of traditional cocktails — without the alcohol content. Each can delivers a full-bodied drinking experience crafted with a thoughtfully curated blend of ingredients including carbonated water, organic cane sugar, orange juice concentrate, cherry juice concentrate, Angostura bitters, organic apple cider vinegar, pomegranate juice, ginger juice, citric acid, lemon juice, rum extract, orange extract, and rowanberry extract, with less than 0.5% alcohol by volume.

Mock & Co. positions itself within the rapidly growing non-alcoholic and sober-curious beverage segment, targeting consumers who are cutting back on alcohol, participating in dry months, or simply seeking premium alcohol-free alternatives that do not compromise on taste or sophistication. Unlike conventional non-alcoholic beverages, the brand emphasizes depth of flavor and the nostalgic character of Wisconsin supper club culture, making its products suitable for a wide range of consumers and social occasions.

The company is a proud participant in the Something Special from Wisconsin™ program, administered by the Wisconsin Department of Agriculture, Trade and Consumer Protection. This designation certifies that at least 50% of the product's ingredients, production, or processing originates from Wisconsin, underscoring the brand's commitment to regional sourcing and support for local farmers, producers, and small businesses. This certification serves as a meaningful quality marker for retail buyers and consumers who prioritize locally produced goods.

Mock & Co.'s products are produced in small batches, reflecting a craft-oriented manufacturing philosophy that prioritizes quality and consistency over mass production. The use of organic ingredients — including organic cane sugar and organic apple cider vinegar — signals alignment with clean-label and better-for-you consumer trends that are increasingly driving purchasing decisions in the premium beverage space. The product is offered in 222ml single-serving cans, making it suitable for retail shelf placement, specialty food retailers, and direct-to-consumer channels.

The brand occupies a distinctive niche at the intersection of craft beverage culture, Wisconsin heritage, and the booming non-alcoholic spirits and mocktail market. As demand for sophisticated zero-proof and low-alcohol options continues to grow across retail and on-premise channels, Mock & Co. is well positioned to appeal to health-conscious consumers, designated drivers, pregnant individuals, and anyone seeking a premium, flavorful alternative to traditional cocktails.