MIYAGINO ARARE Co., Ltd.

MIYAGINO ARARE Co., Ltd. is a traditional Japanese rice cracker (arare) manufacturer established in 1976 and based in Watari-cho, Miyagi Prefecture, Japan. The company specializes in handcrafted rice crackers made from premium Miyagi Prefecture glutinous rice, particularly the brand rice called 'Miyakogane-mochi,' which is considered the king of glutinous rice. The family-run business operates with a commitment to traditional manufacturing methods, using natural sun-drying processes that take several days to develop the rice's natural flavor and umami. Their production philosophy centers on small-batch, artisanal manufacturing rather than mass production, ensuring quality over quantity. The company uses no chemical seasonings, preservatives, or artificial colors, making their products safe for children and elderly consumers. Their signature products include various flavored arare such as Matsushima Nori (seaweed), Cheese Black Pepper, Spice Curry Arare, Yuzu Sendai Miso, and seasonal specialties like Strawberry Pon. They also produce gluten-free and halal-certified products to serve diverse dietary needs. The company sources ingredients locally, using additive-free soy sauce and miso from Miyagi Prefecture, and carefully selects other materials based on their origin and quality. Their traditional sauce (tare) is made with soy sauce base and bonito flake dashi, which has been continuously maintained and improved over decades. The company operates both a physical store in Watari-cho and an online shop, offering nationwide shipping throughout Japan. They serve various market segments including tea accompaniments, alcoholic beverage snacks, children's snacks, and gift products. The business is led by Ryohei Ishida and maintains strong ties to local agriculture by growing their own glutinous rice from farm to finished product.