Miue

Miue is a UK-based beverage brand producing non-alcoholic, wine-based spritz drinks positioned as a sophisticated alternative to traditional wine and cocktails. The brand offers canned sparkling beverages that contain 0.0% alcohol by volume, made with de-alcoholised Spanish wine as a base ingredient, combined with natural fruit juices, botanical extracts, and pure sparkling water. The product line currently includes two distinct flavour variants: Brut and Rosa. The Brut variant features yuzu juice, verjus, ginger extract, and vanilla extract, delivering a crisp, citrusy, and lightly effervescent profile suited to pairing with seafood, sushi, grilled chicken, and salty snacks. The Rosa variant is built around blood orange juice, strawberry juice from concentrate, verjus, allspice extract, and hibiscus-inspired botanicals, offering a vibrant and fruity flavour profile. Both variants are formulated without added sugar or sweeteners and contain fewer than 33 calories per can, appealing to health-conscious consumers seeking low-calorie, non-alcoholic drinking occasions. Miue differentiates itself from the broader non-alcoholic beverage category by not attempting to replicate or imitate existing wine or cocktail products. Instead, the brand positions its drinks as a new category of beverage — inspired by wine-making traditions and premium Spanish de-alcoholised wine, but presented as a modern, standalone drinking experience. The product is designed to be served chilled in a wine glass, bridging the ritual of wine consumption with an entirely alcohol-free format. Products are sold directly to consumers through the brand's e-commerce platform, with pricing structured around individual SKUs and bundle packs including a Starter Pack and Mixed Bundle. The brand targets adults seeking premium non-alcoholic options for social occasions, dining experiences, and everyday refreshment. Miue's use of natural flavourings and real fruit juices, combined with premium de-alcoholised wine sourced from Spain, underscores a commitment to ingredient quality within the fast-growing no-and-low alcohol beverage segment.