mitsoh

Mitsoh is an Indigenous food brand rooted in traditional North American food culture, producing modern interpretations of ancestral high-protein snacks including pemmican strips and dry meat products. Founded as a personal reconnection to family food traditions, the company began with a food truck before evolving into a dedicated CPG brand that has sold over one million units and fulfilled more than twelve thousand online orders. Mitsoh's core product line centers on pemmican strips — a traditional Indigenous preserved meat food — available in multiple flavors including Maple Saskatoon Berry, Maple Blueberry, Maple Strawberry, and limited-edition varieties such as Maple Cranberry Saskatoon. These strips are crafted with ingredients like bison, maple syrup, and wild berries, reflecting both culinary tradition and a clean, whole-ingredient approach. The company also offers dry meat products in multiple weight formats (30g, 70g, and 140g), catering to consumers seeking high-protein, portable snack options. Mitsoh sells direct-to-consumer through its e-commerce platform, offering individual products as well as curated bundles such as Starter Bundles, 7-Day Protein Bundles, Family Share Packs, and larger bulk offerings like the Legacy Bundle and Iditarod Trail Bundle, indicating reach into endurance sports and outdoor recreation markets. The brand positions itself as a cultural bridge, using food as a vehicle to share Indigenous stories, language, and art with a broader audience. With over 500 five-star reviews and strong repeat purchase behavior noted in customer testimonials, Mitsoh has built a loyal direct consumer base. The brand appeals to consumers interested in high-protein snacking, traditional food systems, and culturally distinct products that stand apart from mainstream jerky and meat snack offerings.