Memento Loop

Memento Loop is a retail execution intelligence platform purpose-built for consumer packaged goods brands. The company provides a software-driven analytics service that helps CPG brands selling into major retailers — including Walmart and Target — make sense of point-of-sale data and act on it with confidence. At its core, Memento Loop delivers a weekly Monday report paired with a prioritized, ranked action queue, giving brand teams a clear picture of what is happening at retail and what to do about it. The platform's central capability is distinguishing between genuine consumer demand and distribution-driven POS spikes — a distinction that is critical for accurate forecasting and inventory planning. By checking every POS movement against unified retailer metrics, the system can determine whether a sales lift is the result of expanded distribution, a retailer promotional feature, or authentic velocity growth. For example, two items might each show a 34% POS increase, but one is driven by 32 new distribution points while the other reflects a true 34% velocity increase confirmed across a second retailer. Memento Loop surfaces this context automatically and recommends the appropriate response — whether that is holding the baseline forecast and adjusting a short-term shipment plan, or raising the forecast and pulling inventory forward. The system is designed to investigate and recommend, while leaving final decisions in the hands of the brand team. Memento Loop is positioned as a fit for CPG brands that receive retailer POS data feeds and are looking to close gaps in how that data is interpreted and acted upon. The company was founded by Josh, who brings three years of hands-on retail sales analytics experience at a major consumer brand, lending the product a practitioner's perspective on the real-world challenges of retail data interpretation.