MEDIA MINEFIELD, INC.

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About

Media Minefield is an award-winning PR and social media agency based in Minneapolis, Minnesota, specializing in media relations, executive social media, thought leadership, and crisis communication. Founded by Kristi Piehl, the agency serves as strategic partners committed to fueling business growth through customized public relations strategies. Their team of trained journalists, messaging experts, and social media specialists create custom strategies to elevate brand stories and drive meaningful impact on business goals. The agency utilizes proven and trademarked processes to discover unique brand stories, define key messages, and deliver measurable results. Media Minefield serves diverse industries including financial services, healthcare, retail, technology, and consumer goods. Notable clients include Northern Tool + Equipment, Starkey, Crystal Farms, Bethel University, Choice Bank, and major regional healthcare systems. The agency offers comprehensive services including earned media relations, strategic social media management, executive thought leadership development, crisis communication planning and response, media training, and employee social media training. They focus on creating authentic brand narratives that resonate with target audiences and generate meaningful business outcomes through strategic storytelling and relationship building.

Services & Capabilities

Media Minefield provides comprehensive public relations and social media services including earned media relations, strategic social media management, executive thought leadership development, crisis communication planning and response, media training, and employee social media training. The agency specializes in creating custom PR strategies for businesses across various industries, with particular expertise in financial services, healthcare, retail, and technology sectors. Their core capabilities include developing authentic brand narratives, securing earned media coverage, managing executive social media presence, creating thought leadership content, and providing crisis communication support. The agency's trademarked processes focus on discovering unique brand stories, defining key messages, and delivering measurable results through strategic storytelling and relationship building.

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