Manojo

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Website

manojomezcal.com

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About

Manojo is an artisanal mezcal brand co-founded by celebrated Mexican chef Enrique Olvera, known for his two-Michelin-starred restaurants Pujol in Mexico City and Cosme in New York City. The company produces premium 100% Espadín mezcal in Oaxaca, Mexico, creating what they describe as 'a deep, elegant, and irresistible expression of agave that will convert the novice and astonish the connoisseur.' The name 'Manojo' combines the Spanish words 'mano' (hand) and 'ojo' (eye), meaning 'a bunch' and paying tribute to the vibrancy of Oaxaca and its people. The mezcal is characterized by bright and fresh notes on the nose with hints of fresh pear, green herbs, and fresh water, while the palate is driven by minerality with a luminous mid-palate that finishes smooth, clear, strong and crisp. Manojo has expanded distribution to Total Wine stores across four key markets and is available online through their e-commerce platform. The brand also offers merchandise including hoodies, t-shirts, hats, tote bags, and veladoras (candles), demonstrating their commitment to building a lifestyle brand around their premium mezcal offering. The company serves the premium spirits industry, targeting both mezcal novices and connoisseurs with their carefully crafted Oaxacan mezcal that represents authentic Mexican craftsmanship and culinary excellence.

Services & Capabilities

Manojo specializes in the production and distribution of premium artisanal mezcal, specifically 100% Espadín variety sourced from Oaxaca, Mexico. Their core capabilities include traditional mezcal distillation processes that create complex flavor profiles with minerality-driven characteristics. The company has established distribution channels through major retail networks including Total Wine stores across multiple markets, as well as direct-to-consumer sales through their e-commerce platform. They have developed a comprehensive brand ecosystem that extends beyond spirits to include branded merchandise and lifestyle products. Manojo leverages the culinary expertise and reputation of co-founder Chef Enrique Olvera to position their products in the premium spirits market, targeting both entry-level consumers new to mezcal and experienced connoisseurs. Their capabilities include brand marketing, product development, retail partnerships, and online sales fulfillment, with a focus on authentic Mexican heritage and artisanal quality in the growing premium mezcal category.

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