Magrino PR

A New York City-based multi-channel communications and public relations agency serving lifestyle brands, with more than 30 years of media relations experience. The agency positions itself around business outcomes rather than short-lived press coverage, telling clients that it does not simply breed buzz but builds business, and that discerning clients should expect both short-term visibility and long-term marketing and business results. It has been named to The Observer's 25 Best PR Firms list for ten consecutive years, most recently appearing on The Observer PR Power List for 2026, and has also been included on Forbes Magazine's list of America's Best PR Agencies. Services are offered as a fully integrated suite, customized campaign by campaign, and the agency works either within a single vertical or across several at once. Earned media sits at the core of the offering, built on three decades of media relations and an evolving approach to vetting journalists as the media landscape shifts; the earned-media practice covers an always-on news engine, press tours, seeding opportunities, and awards and accolades programs. Experiential work covers program development, event management, vendor resourcing, and logistics for both virtual and in-real-life activations, taking events from conception through execution. Creator marketing draws on a macro-to-micro influencer network and includes talent procurement, contract negotiation, talent management, and measurement and reporting. The partnerships practice trades on the agency's long-standing industry relationships and covers sponsorships, brand integrations, retail partnerships, and media partnerships, connecting brands with collaboration opportunities. Social and digital media services span content creation, platform strategy, channel management, and paid social advertising across Instagram, TikTok, Facebook, Twitter, Pinterest, LinkedIn, and YouTube, guided by the agency's read on best practices, algorithm changes, and viral trends. Brand campaign work includes strategy and insights, creative ideation, messaging and narrative development, and visual asset creation, with a stated emphasis on giving clients a continuous stream of newsworthy initiatives rather than one-off stunts. Launches and openings are handled with multi-faceted strategies combining major events, intimate previews, media and influencer sampling, media relations, curated list management, VIP seeding and booking, product distribution and sampling, and measurement. An affiliate marketing practice rounds out the offering, with program development and recruitment, affiliate partner platform management, e-commerce editor recruitment and exclusives, and program reporting and optimization, used to add measurable return to online PR placements. The client roster spans a broad set of consumer categories, which the agency argues gives it a more complete understanding of individual consumer groups and creates cross-industry collaboration opportunities between like-minded brands. Recent account wins announced in 2026 include an agency-of-record relationship with BSH Home Appliances North America covering the Bosch, Thermador, and Gaggenau brands, and an agency-of-record appointment for Local Crafts Group and its portfolio of craft brands including Knit Picks, MadelineTosh, Jimmy Beans Wool, Della Q, and Superior Threads. Core competencies are summarized as brand development, social media strategy, content creation, creator relations, experiential design and events, and media relations. The firm remains independently run by Chairman and Chief Executive Officer Susan Magrino and President and Chief Revenue Officer Allyn Magrino, supported by a team of communications specialists. Differentiators the agency emphasizes are an all-star team, multi-category reach, cross-channel expertise, and deep industry connections, with the promise of access to a wide network of media, influencer, and brand relationships built over three decades.