MagneINNO

MagneINNO, operated by NutraINNO USA Inc, is a U.S.-facing B2B ingredient brand specializing in the supply of high-purity, fully reacted chelated magnesium bisglycinate (also known as magnesium glycinate) to dietary supplement brands, functional food and beverage companies, and contract manufacturers. The company operates from a 50,000 sq ft warehouse in Ontario, California, maintaining dozens of metric tons of ready-to-ship inventory to support fast domestic fulfillment and minimize supply disruption for active purchasing teams.

MagneINNO distinguishes itself from commodity mineral suppliers by providing true chelation — magnesium coordinated with two glycine molecules at the molecular level — rather than a physical blend of magnesium salts and free glycine. This fully reacted chelate (CAS 14783-68-7, molecular formula C4H8MgN2O4) delivers a low free magnesium profile, which supports gastrointestinal tolerance and is particularly suited to daily-use supplement concepts.

The brand offers three standard grades of magnesium bisglycinate, each engineered for specific formulation requirements. Grade 1 (Taste Optimized, 12% elemental magnesium by ICP-OES) targets capsule and tablet formats where higher potency and compact serving size are priorities. Grade 2 (Taste Free, 10% elemental magnesium) is positioned for powders, stick packs, and general wellness blends requiring formulation flexibility and clean sensory performance. Grade 3 (Ultra Taste Free, 8% elemental magnesium) is designed for taste-sensitive formats such as gummies and beverages where minimizing sensory burden is critical. Custom blending and format solutions are also available for project-specific commercial launches.

Product quality is verified through seven analytical methods, including ICP-OES for elemental magnesium content, complexometric titration for free magnesium (specification: = 0.02% w/w), Karl Fischer for loss on drying (= 6.0%), FTIR and XRD for chelation identity confirmation, ICP-MS for heavy metals (lead = 0.5 ppm, arsenic = 1.0 ppm, cadmium = 0.5 ppm, mercury = 0.1 ppm), and standard microbiological methods covering total plate count, yeast and mold, E. coli, and Salmonella. Commercial specifications are aligned with applicable USP/FCC identity and purity expectations, and lot-specific Certificates of Analysis (COAs) are provided with each shipment.

With more than 3,000 metric tons of annual production capacity supported by dedicated manufacturing access, MagneINNO is engineered to serve brands at commercial scale. The California warehouse inventory position enables fast U.S. dispatch of samples, COAs, and commercial lots in coordinated timelines, making the brand particularly relevant for procurement teams managing launch continuity or replacing underperforming incumbent suppliers. Technical documentation including SDS, specifications, and science data is maintained for procurement, R&D, QA, and regulatory review teams.