MagickCo

MagickCo is a beverage company specializing in all-natural mushroom-infused yerba mate energy drinks that combine traditional yerba mate with adaptogenic mushrooms. The company offers three flagship flavors: Açaí Berry Blend, Ginger Lemon Healer, and Passionfruit Punch, all formulated to be gluten-free, vegan, and free from artificial flavors and colors. Founded by co-founders including Hayden Price, MagickCo is headquartered in Salt Lake City, Utah, and operates as a small team of 2-10 employees. The company positions itself as more than just a beverage brand, aiming to cultivate positive culture and community while serving athletes, eccentrics, and artists. Their products are sold in 12-pack cases at $45 each, though currently showing as sold out across all varieties. The brand emphasizes the benefits of mycology (mushroom science) and natural ingredients, targeting health-conscious consumers seeking clean energy alternatives to traditional energy drinks. MagickCo's marketing focuses on the functional benefits of their adaptogenic mushroom blends combined with the natural caffeine from yerba mate, appealing to consumers interested in functional beverages and wellness products. The company has built a loyal customer base evidenced by positive reviews praising taste and energy benefits, with customers reporting improved well-being compared to conventional energy drinks.