Lolo

Lolo is a female-founded, Oregon-based beverage brand specializing in non-alcoholic sparkling drinks crafted around hops as a botanical ingredient. Rather than replicating beer flavor, the company focuses on extracting the floral, herbal, and citrus aromatics naturally present in hops, blending them with complementary botanicals and real fruit flavors to create a distinct category of elevated, non-alcoholic sparkling beverages. Rooted in the Pacific Northwest, Lolo sources hops locally from Oregon farms, drawing on the region's rich hop-growing heritage to inform each product's flavor profile.

The brand's debut collection features two distinct SKUs: Pomelo Sage and Yuzu Blossom. Pomelo Sage combines juicy pomelo citrus, sage extract, Tulsi (Holy Basil) extract, and Pacific Northwest-grown Citra® hops for a bright, herbal, and grounding drink experience. Yuzu Blossom pairs vibrant yuzu citrus with orange blossom, woody peppercorn, and a blend of Mosaic® and Citra® hops for a nuanced, floral, and zesty profile. Both products are lightly sweetened with organic cane sugar, naturally gluten-free, contain no artificial sweeteners or additives, and clock in at approximately 24 calories per 12 oz can.

Lolo positions its beverages as sophisticated, mindful alternatives to both alcoholic drinks and conventional sodas — suitable for daytime refreshment as well as evening occasions where consumers seek a flavorful, low-calorie, non-alcoholic option. The products are designed to appeal to consumers interested in the growing non-alcoholic and functional beverage space, particularly those drawn to botanical complexity, Pacific Northwest provenance, and intentional, slower-paced drinking rituals.

The company traces its origins to earlier work with whole-plant infusions, including exploration of the sensory overlap between hops and hemp, before focusing exclusively on hops as the hero botanical ingredient. This background in plant-based formulation informs the brand's emphasis on layered flavor development, careful blending, and ingredient transparency. Lolo has received favorable coverage in consumer and lifestyle media, with reviewers praising the drinks as refreshing, floral, and well-balanced alternatives to bitters-and-soda and other non-alcoholic options. The brand sells direct-to-consumer through its website, with 4-packs priced at $24.00.