Locals Only Vodka

Locals Only Vodka (LOV) is a Southern California-based spirits brand producing small-batch, gluten-free vodka distilled from a blend of grain and California-grown grapes. Founded by two industry veterans — Dave and Shane — who spent years working with large spirits distributors and suppliers throughout Southern California, the brand was born from a shared passion for the SoCal lifestyle and a desire to create a premium, approachable vodka that reflects it. The result is a smooth, versatile vodka designed to be enjoyed neat or in cocktails, with a flavor profile that the brand positions as exceptionally smooth and distinctly drinkable. The use of California-grown grapes as part of the distillation base sets LOV apart from conventional grain-only vodkas, contributing to its gluten-free profile and differentiating it within the competitive craft spirits market. The brand targets consumers who identify with the vibrant, outdoor-oriented Southern California lifestyle, though its ethos — captured in the tagline "Live Like a Local" — is deliberately inclusive, welcoming vodka drinkers from any geography into its community. Locals Only Vodka is positioned as a lifestyle brand as much as a spirits product, with merchandise including hats, shirts, and hoodies extending the brand beyond the bottle. The company publishes vodka cocktail recipes to encourage social sharing and community engagement around the product. With roots in the spirits distribution and supplier industry, the founders bring professional trade knowledge to both product development and go-to-market strategy, giving the brand credibility within the three-tier distribution system. LOV is crafted in small batches, emphasizing quality and artisanal production over mass-market volume.