LKP Impact Consulting

LKP Impact is a boutique fractional CMO and full-stack marketing consultancy founded by CPG and cannabis industry veteran Laurie Parfitt. The firm specializes in providing senior-level marketing leadership and execution to brands operating in highly regulated and fast-moving industries, including cannabis, psychedelics, wellness, healthcare, alcohol, consumer packaged goods, and retail. By delivering C-suite strategic guidance alongside an on-demand marketing team, LKP Impact enables growing companies to access executive-caliber talent at a fraction of the cost of a full-time CMO hire—often costing less than a single full-time employee when accounting for salary, bonus, equity, and benefits. The consultancy embeds directly into client executive teams, offering strategic guidance tailored to the unique compliance, positioning, and go-to-market challenges of regulated categories. Core service offerings span the full marketing lifecycle. Fractional CMO leadership provides ongoing strategic direction and executive partnership across all marketing functions. Brand strategy services cover positioning, messaging architecture, and brand identity development designed to differentiate clients in crowded or restricted markets. Creative and design capabilities include logo development, packaging design, campaign assets, and pitch deck production. Content and social media services encompass social media management, blog content, influencer partnerships, and cohesive brand storytelling. Email and CRM services include database development, segmented funnels, welcome and re-engagement automations, and retention flow architecture. Public relations and thought leadership services focus on securing earned media coverage, speaking engagements, and industry recognition to build brand credibility. Partnerships and business development services facilitate co-marketing initiatives, affiliate programs, retail collaborations, and strategic introductions. Analytics and dashboard services provide custom performance reporting, KPI tracking, and ROI modeling to support data-driven decision-making. LKP Impact is particularly well-suited for emerging and growth-stage brands in regulated verticals that require sophisticated marketing strategy without the overhead of building an in-house team. The firm's agile model allows clients to scale marketing resources up or down based on business needs, making it an efficient solution for startups, scale-ups, and brands in transition.