LIV 21

LIV21 is a St. Petersburg, Florida-based beverage company founded in 2019 by co-founders Reggie Reed and Michael Morrison. The company specializes in recovery and hydration drinks designed to help consumers avoid hangovers and recover faster from alcohol consumption. Their flagship products are LIV21 Recovery Drinks available in LemonBerry and Blackberry Pineapple flavors, formulated with electrolytes, DHM (Dihydromyricetin), and B-12 vitamins. The drinks are marketed as a solution for young professionals and active individuals who want to work hard and play harder while recovering smarter. LIV21 products can be consumed before, during, or after drinking alcohol to maximize recovery benefits. The company operates primarily through direct-to-consumer e-commerce sales via their website justliv21.com, offering individual bottles, 8-packs, and 12-packs. Their products are positioned as both recovery drinks and cocktail mixers, enhancing the flavor of alcoholic beverages while providing hangover prevention benefits. LIV21 has established partnerships with events and venues, serving as the official hydration partner for events like the Tampa Bay Greek Picnic. The company maintains an active social media presence with over 13,000 Instagram followers and has received positive customer reviews praising the product's effectiveness in preventing hangovers and providing rapid recovery. Their target market includes working professionals, party-goers, and anyone seeking to maintain productivity after social drinking occasions.