LaFORCE

LaForce is a full-service marketing communications and public relations agency headquartered in New York City, with additional offices in Los Angeles, Atlanta, Dallas, Washington D.C., and key global markets. Founded more than 30 years ago, the agency has built a reputation as one of the most enduring and influential independent communications firms in the United States, having been recognized among the 50 Most Powerful PR Firms of 2026. The company operates across a broad spectrum of brand communications disciplines, serving world-class consumer brands across fashion, luxury, beauty, beverage, and technology sectors. Notable clients include J.Crew, Veuve Clicquot, Maybelline, and Uber.

The agency's core service offering spans brand strategy, earned media relations, integrated campaigns, thought leadership, social impact programming, and social media management. Its brand strategy practice encompasses insights and analysis, partnership and talent brokering, content strategy, and performance measurement and monitoring. On the earned media side, the team executes integrated campaigns, product seeding and engagement programs, and affiliate marketing initiatives. Reputation management, executive visibility, and awards recognition programs round out its corporate communications capabilities.

LaForce's social and digital practice includes channel and community management, influencer and creator partnerships, campaign development, and paid media amplification. The agency also operates an in-house Creative Studio that provides full-service campaign production support, including art direction, graphic design, photography, videography, copywriting, and virtual rendering. The LaForce Lab, located in Long Island City, New York, serves as a dedicated production, creative delivery, and sample trafficking facility. A branded showroom in New York City's Flatiron district supports product display for media appointments and events.

With approximately 100 professionals, the agency is deliberately sized to maintain senior-level engagement across its accounts. Many senior staff members have been with the firm for nearly 20 years, a reflection of a culture-first, independent operating model with no shareholders, board of directors, or parent company. The agency is gay-owned, with women representing more than 90% of its staff, and is among the few general market agencies led by a Black president. LaForce also maintains a philanthropic arm, the LaForce Henderson Foundation, focused on human rights, education, and natural resource protection.

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