Kyoku

Kyoku is a sports nutrition brand focused on performance breakfast products designed specifically for athletes. Operating in the crowded athletic supplement market, the company identified a gap in purpose-built breakfast nutrition and developed a product line to address it. Rather than competing in the saturated supplement, bar, and gel categories, Kyoku concentrates exclusively on morning nutrition to fuel athletes throughout their day, whether on a rest day, during a workout, or on race day.

The flagship product is a performance breakfast shake formulated with 16 superfoods, 17 grams of protein, and 20 grams of carbohydrates per serving. The formula is entirely plant-based and gluten-free, making it accessible to a broad range of dietary preferences and sensitivities. It is also designed to be easily digestible, a critical consideration for endurance and high-performance athletes who cannot afford gastrointestinal distress during training or competition.

The ingredient profile is deliberately curated for athletic performance and recovery. The greens blend includes collard greens, broccoli, spinach, and green pepper. The carbohydrate and protein sources include chickpea, brown rice, hemp seed, chia seed, sweet potato, and pea protein. Performance-oriented ingredients include black pepper, beet root, and ashwagandha — each chosen for specific athletic benefits such as nitric oxide support and adaptogenic stress response. The recovery blend features turmeric, apple, and tart cherry, ingredients well-recognized in sports nutrition for their anti-inflammatory properties.

The product is prepared simply by blending with 16 ounces of water or a plant-based milk, making it a practical option for athletes with busy morning schedules. Distribution is currently exclusive through The Feed, a specialized online retailer for endurance sports nutrition.

Kyoku has built credibility within the elite endurance community, with notable athlete endorsements including Chelsea Sodaro (Ironman World Champion), Hillary Allen (UTCT Champion), Trish Mangan (Team USA Alpine Ski Racer), and Rose Grant (two-time Leadville 100 MTB Champion). These endorsements reflect the brand's alignment with high-performance, endurance-focused sports demographics.