Kickback

Kickback is a Los Angeles, California based producer of organic, hemp-infused beverages and functional food products positioned around stress relief and everyday relaxation. The founders, Pierre R. and Omid M., were introduced to hemp extract by a friend in 2016, at a time when CBD was not yet in wide use, and set out to promote its benefits by infusing it into drinks. They launched the company in Southern California a few months later, and what began as a small line of infused beverages has since grown into a full line of hemp-infused food and drink products. The brand's stated premise is that the demands of modern life have increased sharply over the past decade and that stress and anxiety are becoming a leading driver of poor health in younger consumers; the company takes what it describes as a holistic approach to that problem, promising to keep making organic, high-quality hemp-infused products that promote stress relief and deliver what it calls a functional chill. The product range covers CBD coffee and tea as well as hemp-infused ready-to-drink beverages. Published flavors include Lemony Lemon, Strawberry Sunshine and Mellow Mango. The beverage formulations are built on filtered water and lemon juice from concentrate, sweetened with agave, monk fruit, erythritol and stevia leaf, and finished with pink Himalayan salt, magnesium citrate and citric acid alongside hemp extract; the flavored versions add fruit purees and flavor concentrates such as strawberry puree and watermelon flavor concentrate, or mango puree concentrate with a peach-ginger flavor concentrate. Products are stated to be preservative free and made with organic ingredients, and the magnesium citrate and mineral salt content places the drinks in the functional, wellness-oriented segment rather than conventional soft drinks. Sales are handled direct to consumer through the company's own online store, which runs promotional offers on CBD coffee and tea orders. Customer testimonials on the site emphasize daily use for focus and relaxation. Beyond drinks, the company describes its catalogue as a full line of healthy functional food products developed from the same hemp-extract platform. Geographic reach as presented is centered on the United States and operated from Los Angeles.