Kat Johnson PR

KJPR (Kat Johnson PR) is a strategic public relations and communications agency founded by Kat Johnson, who has been developing and executing integrated PR campaigns since 2012. The agency specializes in serving brands across the food, lifestyle, travel, hospitality, sustainability, and non-profit sectors, offering a full suite of communications services rooted in brand purpose, authentic storytelling, and measurable results. KJPR positions itself as a dedicated partner rather than a traditional agency vendor, functioning as an embedded member of each client's brand team to deliver communications strategies that align with organizational values and business objectives. The agency has worked with a diverse roster of clients ranging from emerging startups to established national brands, including McCormick, Frank's RedHot, Marriott Bonvoy, Canon, the National Restaurant Association, Memphis Brand, and the Atlanta Food & Wine Festival, demonstrating experience across both B2C and B2B-facing organizations. Core service offerings include media relations, with a focus on securing quality print, online, and broadcast coverage through strategic pitch development and compelling story angle creation. KJPR also provides thought-leadership and visibility programs, helping executives and brand voices elevate their profiles through speaking engagements, panels, and subject matter positioning. The agency offers PR consultancy services including workshops, messaging development, media training, and pitching guidance, making it accessible to brands at varying stages of communications maturity. Strategic communications planning encompasses campaign launches, crisis communications, and always-on media outreach programs tied directly to client goals. Influencer marketing and social media strategy round out the offering, with KJPR identifying brand-aligned influencers, building social engagement, and supporting authentic content creation across platforms. Strategic partnerships and community engagement services help brands expand reach through collaborations with like-minded organizations and event participation. KJPR differentiates itself through a no-nonsense, results-driven approach that centers a brand's core purpose and authentic narrative, emphasizing honest counsel and close collaboration. The agency has particular depth in the food and hospitality sectors, making it a relevant partner for CPG brands, restaurant groups, and food-adjacent organizations seeking earned media coverage and brand amplification.