KALET

Kalet Group is a specialized public relations agency focused exclusively on health, food, and consumer packaged goods (CPG) brands. Operating from dual headquarters in San Diego and New York City, the agency serves clients on a worldwide basis. Kalet Group is managed under parent entity Rincon Point LLC and brings a highly targeted, results-driven approach to brand communications within the CPG and health industries.

The agency differentiates itself through the professional backgrounds of its team, which includes former editors, journalists, and health writers who have direct experience on the media side of the industry. This insider knowledge informs how the team pitches stories, understands editorial assignment processes, and secures coverage that resonates with both traditional and digital media outlets. Additional team members bring expertise in digital marketing, search engine optimization, and AI strategy, creating a multidisciplinary approach that positions Kalet Group well beyond a traditional PR firm.

Kalet Group works exclusively with health, food, and beverage brands, a deliberate specialization that allows the agency to maintain deep journalist relationships within the most relevant editorial verticals for CPG clients. Their knowledge of the regulatory and editorial landscape specific to health and consumer products is a core competency, and their strategic recommendations account for the nuances of marketing to health-conscious consumers across retail, direct-to-consumer, and media channels.

A key differentiator is the agency's performance-oriented approach to media placement. Every secured placement is tracked not only for audience reach but for its functional value: whether it serves as an SEO backlink, a retail proof point for buyer presentations, a sales enablement asset, or a signal to AI-powered search engines that a brand holds category authority. This integrated measurement framework reflects the agency's understanding that modern PR must connect to tangible business outcomes, including in-store velocity and AI-driven brand visibility.

Kalet Group also manages influencer programs for CPG and health brands, extending its communications services beyond earned media into the creator economy. Its strategic focus on AI visibility is particularly forward-looking, addressing how large language models and AI-generated search results reference and recommend brands—an emerging priority for CPG companies competing for consumer attention in digital environments.