Juice Runners

Juice Runners is a premium ready-to-drink (RTD) cocktail brand specializing in canned cocktails crafted with high-quality, artisanal ingredients. The company currently features its flagship product, the Paloma REMIX, a sparkling grapefruit and mezcal canned cocktail that reflects a commitment to premium sourcing and expert formulation. Operating at the intersection of the craft spirits and RTD beverage markets, Juice Runners targets adult consumers seeking elevated, convenience-forward alcoholic beverages without sacrificing ingredient quality or flavor complexity.

The Paloma REMIX is formulated at 5.9% ABV and packaged in 12-ounce cans, sold in minimum 12-can orders with adult signature required upon delivery. The cocktail is built around 100% agave espadin mezcal sourced exclusively from the El Tinieblo Ranch in Tamaulipas, Mexico — an operation with roots dating back to 1865, operated by the Perez Salinas family using traditional copper still distillation methods. This heritage sourcing partnership positions Juice Runners as a brand that prioritizes provenance and artisanal production processes over mass-market ingredients.

The formulation includes organic juices, red grapefruit juice, lime juice, agave nectar, alderwood smoked sea salt, and natural flavors — resulting in a flavor profile described as citrus-forward with smoky, balanced undertones. The product is gluten-free and made with agave grown without pesticides, insecticides, or harmful chemicals, appealing to health-conscious consumers within the premium beverage segment. The use of organic juices and ethically grown agave signals alignment with clean-label product standards increasingly demanded by modern RTD beverage consumers.

The brand is available for direct-to-consumer purchase online as well as through selected retail partners, indicating a multi-channel distribution approach. Juice Runners has signaled plans for new product launches in 2026, suggesting an intent to expand its SKU portfolio and grow its presence in the competitive RTD cocktail category. The brand is co-founded and personally championed by its principals, Mike and El, reflecting a founder-led identity that emphasizes authenticity and passion for craft cocktail culture.

Juice Runners occupies a niche within the broader canned cocktail market by combining traditional spirits craftsmanship with modern RTD convenience, differentiating itself from commodity canned cocktail competitors through its traceable ingredient sourcing, artisanal mezcal partnerships, and clean ingredient list.