Joey Nordic Kitchen Corp.

Jöey Nordic Seed Crisps is a specialty snack food brand producing premium seed-based crisps designed to bridge the gap between functional nutrition and gourmet culinary experience. The company crafts its crisps using a proprietary blend of seven super seeds, notably incorporating upcycled watermelon seeds — a distinctive ingredient that differentiates the brand in the better-for-you snack category. Each product is formulated to deliver high protein content (22g per serving) and significant dietary fiber (13g per serving), while also serving as a good source of iron, making the crisps an appealing option for health-conscious consumers seeking nutrient-dense snacking solutions.

All products are certified organic and Kosher, and are produced free from gluten, nuts, soy, seed oils, and artificial preservatives or flavors. The plant-based formulation ensures broad dietary inclusivity, catering to consumers following vegan, gluten-free, and allergen-sensitive diets. The brand's commitment to clean-label standards is central to its positioning in the premium natural foods segment.

The product line currently includes at least two distinct flavor profiles: Saffron & Pink Salt, which features Himalayan pink salt and a warm saffron seasoning, and Rosemary & Black Pepper, a savory variety seasoned with fragrant rosemary and cracked black pepper. The crisps are marketed as highly versatile — suitable as a standalone high-protein snack, a salad topper for artisanal texture, or a sophisticated base for charcuterie boards, appealing to both everyday snackers and food enthusiasts seeking elevated entertaining options.

Jöey Nordic Seed Crisps gained notable consumer visibility following an appearance on Dragon's Den, the Canadian entrepreneurial investment program, which generated significant demand and positioned the brand for broader retail and direct-to-consumer growth. Products are sold individually by pouch and in case quantities of 12, indicating availability through both direct-to-consumer e-commerce and potential wholesale or retail channels. The brand operates with a Nordic-inspired identity, reflected in both its name and its minimalist, ingredient-forward product philosophy.