Joey

World of Joey is a better-for-you children's beverage brand producing organic, electrolyte-enhanced drinks designed for active kids. The product line currently includes three flavors — All-Star Apple, Tropical Wave, and Boxin' Berry — each crafted with organic ingredients and no added sugars. The brand positions itself at the intersection of functional nutrition and child-friendly taste, targeting parents seeking healthier hydration options for their children.

Each beverage is formulated with a blend of organic fruit juices, including organic apple juice and white grape juice, along with organic acacia prebiotic fiber sourced from the sap of Acacia trees in Senegal. The drinks are enriched with vitamins C and D for immune support, sourced from PurC® Organic Acerola Cherry Extract and VegD3® Organic Cholecalciferol (Vitamin D3) respectively. Electrolytes are derived from Aquamin® Marine Algae, a plant-based, ocean-sourced mineral blend made from sustainably harvested red marine algae known for its high bioavailability. This approach to electrolyte sourcing differentiates World of Joey from conventional sports and children's drinks that rely on synthetic or rock-based mineral sources.

The inclusion of acacia prebiotics is a notable functional ingredient choice. Described as low-FODMAP and gentle on digestion, these prebiotics are positioned as suitable for both children and adults, supporting gut microbiome balance and nutrient absorption. The overall formulation philosophy prioritizes clean-label, organic, and functional ingredients that serve dual purposes — hydration and everyday wellness.

All packaging is 100% recyclable, and the brand carries an organic ingredients positioning throughout its lineup. The product is aimed at families looking for an alternative to sugary juice boxes and conventional sports drinks, bridging the gap between hydration and light functional nutrition for children.

World of Joey also has a brand narrative built around a kangaroo character named Joey, drawing inspiration from Australian culture and the Outback. The brand supports The Kangaroo Sanctuary, donating to the care and rehabilitation of orphaned joeys in the wild, adding a cause-marketing dimension to its consumer identity.