Jaine PR

Jaine PR is a boutique PR and strategic communications firm for CPG brands and the people behind them. Founded and led by Marin Bergman, who has nearly 15 years in PR, content strategy, thought leadership, and digital media, we’re based in New York City and work with founders, executives, and brand teams in food and beverage, beauty, health and wellness.

We’ve worked with legacy names like PepsiCo to global consumer brands like SharkNinja and LÄRABAR, and many start-up, founder-led challenger brands.  We know what works on a crowded grocery shelf and in a crowded news cycle, and we bring that perspective to every brand we work with.

Our approach is simple: the best story is usually already there. We dig into what makes your brand and your leadership distinct, then shape it into a narrative that earns attention from top-tier media, influencers, and the communities who’ll champion you. Every plan is built around your brand, your goals, and your moment.

What we do

• Brand Narrative & Messaging Strategy: brand narrative, messaging, executive storytelling, and stakeholder engagement


• Earned Media Engagement: media training, earned media strategy, and direct outreach to land coverage in the outlets that matter


• Executive & Founder Storytelling: executive platform development and speaker coordination on the stages and panels building credibility


• Strategic Partnerships: brand partnerships and media collaborations that get your product in front of new and relevant audiences

We’ve helped brands land cover stories, launch campaigns, and show up with confidence at major industry events. If you’re a CPG brand ready to stand out in a loud market, we’d love to help you tell your story.