Incept Technologies, LLC

RemoveMyMugshot is an online reputation management company operating under Incept Technologies, founded in 2012 and headquartered in the Tampa, Florida area. The company specializes in the removal and suppression of criminal arrest records, mugshots, and other negative personal information from search engine results on Google, Bing, and Yahoo. Its core service offering centers on helping individuals whose arrest records and associated mugshot images have been published or republished by third-party websites, regardless of whether those individuals were ever convicted of a crime.

The company was established by SEO professionals with a background in search engine optimization dating to 2005, and has been recognized by industry publications including Moz.com and Search Engine Journal. Its methodology is rooted in organic SEO and content suppression strategies rather than paying mugshot website operators for removal — a practice the company explicitly distances itself from. By building and optimizing authoritative content that ranks above negative search results, the company effectively pushes harmful content off the first page of search engines, reducing its real-world impact on clients' professional and personal lives.

RemoveMyMugshot targets individuals whose online search results feature mugshots or arrest records from platforms such as Mugshots.com, BustedNewspaper.com, Arrests.org, RecentlyBooked, Radaris, SpaceCoastDaily.com, and various social media networks including Facebook, Instagram, and X (formerly Twitter). Covered legal situations include DUI, OWI, DWI, assault, domestic violence, battery, public intoxication, solicitation, pre-trial diversion, no adjudication, dismissed cases, sealed records, and other legal circumstances. The company does not assist with removal of content related to convicted sex offenders, sexual assault, or violent felonies.

Service offerings include a free mugshot removal analysis, fully managed reputation management campaigns, DIY training resources including ebooks and video guides, 24/7 client support, and ongoing reputation monitoring that alerts clients to new negative content in real time. The company provides flexible service tiers to accommodate clients who prefer self-guided execution as well as those who wish to fully outsource the process. Its reputation monitoring service tracks new website appearances, photos, and social media posts tied to a client's name.

With over 15 years of combined experience in SEO, online marketing, public relations, branding, and programming, the team has developed a proprietary blueprint for controlling personal search result pages. The company maintains a clean record with the Better Business Bureau and positions itself as a transparent alternative to firms that generate revenue by partnering with mugshot publishers.