Improper Goods, Inc (DBA The Bitter Housewife)

Improper Goods, Inc. (DBA The Bitter Housewife) is a Portland-based consultancy and beverage company. Founded by wife and husband team, Genevieve and Dan Brazelton, the company operates two main business lines. First, they produce The Bitter Housewife brand of cocktail bitters, which has achieved nationwide distribution across the US and Canada. Second, they provide consulting services for early-stage food companies looking to scale sustainably. Their consulting approach is holistic, covering operations, marketing, finance, and sales. Genevieve brings expertise in branding, messaging, and marketing strategy, with a background in the restaurant industry and media sector, including roles at Wine & Spirits Magazine. Dan, with extensive startup experience in media & technology, holds certifications in Better Process Control and FSMA PCQI, and is an expert in ERP and CRM systems. The company's consulting services focus on helping food businesses evaluate their current position, set goals, and create clear paths for growth.