Ignyt Growth

Ignyt Growth is a specialized marketing and growth consultancy focused exclusively on the Consumer Packaged Goods (CPG) industry. Founded and led by seasoned marketing professionals with over 25 years of combined experience, the firm works with CPG brands to reignite growth, navigate shifting consumer behaviors, and capitalize on emerging digital opportunities. The team brings deep expertise in sales and marketing strategy, digital transformation, social media, influencer partnerships, and brand development, with a particular focus on challenger brands in the better-for-you space.

The company was established to address a critical gap in the marketplace: brands facing softer demand, fragmented consumer attention, and the complexity of integrating new technologies often lack the internal expertise to execute a cohesive digital transformation. Ignyt Growth steps in as a strategic partner, crafting tailored solutions that are custom-built to each client's specific goals and challenges rather than applying a one-size-fits-all methodology.

Leadership includes Founder and President Joe Wilbeck, who brings 17 years of CPG marketing and sales leadership experience with a track record of building emerging brands into category leaders. His expertise spans consumer insights, innovation, and go-to-market programs for better-for-you brands. Head of Digital Engagement and Client Service Corinne Waite-McNish contributes over a decade of multi-disciplinary marketing experience, with a strong background in social media management, influencer partnerships, and digital marketing across CPG, food and beverage, health and wellness, beauty and skincare, hospitality, and entertainment sectors.

Ignyt Growth serves CPG brands seeking to transform underperforming business units, adapt to evolving consumer trends, and unlock sustainable long-term growth. The firm's agency background and cross-industry experience enable it to bring fresh, data-informed perspectives to each client engagement, making it a valuable partner for brands looking to compete more effectively in an increasingly crowded marketplace.